Punjabi QSR · Est. 2023 · Ludhiana
Authentic Punjab.
Engineered to scale.
Real Punjabi food — tandoori snacks, slow-built gravies and fast-track favourites — cooked in our own Ludhiana kitchen and served fresh across four outlets.
- 4Outlets live across Punjab
- 1In-house manufacturing facility
- 2023Serving Tier 2 & Tier 3 cities
- 100+Outlet vision over three years
Authentic Punjabi flavour doesn’t survive scale.
Consumers crave the bold, smoky taste of real Punjabi food — but the branded, hygienic, consistent version is missing from the market.
- 01
Mass-market brands miss the real thing. National QSRs simplify Punjabi snacks and gravies into something far from the original.
- 02
Consistency is the weak point. Even where Punjabi food exists, taste and quality swing wildly from one place to the next.
- 03
Home recipes don’t scale. There is a real gap between a traditional kitchen and the ability to produce it at volume, with hygiene and control.
- 04
No one owns the category. Punjabi food is loved everywhere, yet there is no globally recognised, scalable brand behind it — a market worth USD 4.5 billion by 2027.
One central kitchen. One menu, two appetites.
Everything is made at our own facility in Ludhiana and distributed to every outlet — so real Punjabi cooking sits next to quick-service favourites, and both taste the same in every city.
Tandoori Snacks
Lemon Champ, Lahsooni Tikka, Slow Roasted Chicken, Fish Tikka, Momos.
Traditional Gravies
Butter Chicken, Paneer Butter Masala, Dal Makhani, Kadhai Veg.
Fast-Track Foods
Pizzas, burgers, wraps, sandwiches, rolls and combos.
Indian Breads
Fresh from the tandoor, to go with the gravy station.
Chinese Bites
Chilli Paneer, Manchurian, Fried Rice, Hakka Noodles.
Drinks & Sides
Masala Cola, lemonade, fries, Peri Bites and house dips.
Proven on the ground, ready to replicate.
Real outlets, real revenue, and a supply chain already built for the next hundred.
- 4Company outlets trading across Punjab, with a fifth launching in Ludhiana
- ₹5L+Average monthly revenue per Tier-3 outlet, on lean unit economics
- 1In-house manufacturing facility supplying every location
- 5Cities already enquiring about franchises — Patiala, Doraha, Khanna, Pune, Jammu
A large, fast-growing market with no clear owner.
Indian food is one of the world’s favourite cuisines, and the branded, scalable Punjabi player has not yet arrived.
- $95BIndia’s food-service market, projected by 2025Source: industry estimates
- $4.5BIndian ethnic ready-to-eat market by 2027Market Research Future
- 4thMost popular ethnic cuisine worldwide
- 2 & 3The Tier 2 & Tier 3 cities big chains still ignore
Punjabi cooking that survives being scaled.
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Recipes, not shortcuts
Our spice blends, marinades and gravies are developed in-house from Punjabi culinary traditions. From Lemon Champ to Dal Makhni, every item is built on a recipe rather than a mix.
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One kitchen behind every outlet
All products are made at our own manufacturing facility in Ludhiana and distributed to each outlet. That is how the Mohali plate tastes like the Talwara plate.
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Built for Tier 2 and Tier 3
Big chains skip the smaller cities. We started in them — Machhiwara Sahib, Talwara, Mohali and Nawanshahr — because that is where branded, hygienic Indian food is genuinely missing.
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Range without losing the plot
Tandoori and gravies for the regulars, pizzas and wraps for the evening crowd, Chinese and sides to fill the gaps. One counter, several reasons to come back.
Four outlets in Punjab, and counting.
Walk-in, takeaway and dine-in. Our next opening is Vardhaman Estate in Ludhiana, and we have had franchise interest from Patiala, Doraha, Khanna, Pune and Jammu.
- Machhiwara SahibPunjab · Open
- TalwaraPunjab · Open
- MohaliPunjab · Open
- NawanshahrPunjab · Open
- Vardhaman EstateLudhiana · Launching soon
100+ outlets in three years. India’s trusted Punjabi QSR.
A central-kitchen model, hero products that already sell, and a franchise engine that’s tested — the pieces are in place to turn four outlets into a national brand. We’re raising to build it faster.
Franchise partnerships
Run the Kobabi counter in your city.
SOPs, supply chain and brand packaging are already in place, and one franchise location is trading today. Three formats, so the investment matches the site you have.
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Booth Model
₹15 lac Total set-up cost. Compact counter for high-footfall spots and food courts. -
Semi Dine-In
₹30 lac Total set-up cost. Counter service with seating for a steady walk-in crowd. -
Full Dine-In
₹45 lac Total set-up cost. The complete restaurant format, built for the full menu.
“We’re not just selling food; we’re delivering a cultural experience in every bite.”
